Nike’s highly anticipated activewear collaboration with Kim Kardashian’s Skims—nicknamed NikeSkims—has been delayed again due to production issues, pushing the launch from spring to late 2025 as both brands work to refine the collection.
At a Glance
- Production problems forced Nike to postpone the NikeSkims launch from spring to late 2025
- The line includes training footwear, apparel, and accessories targeting women
- Nike CEO Elliott Hill confirmed the delay in recent earnings commentary
- The rollout will begin in limited U.S. stores, with a global release set for 2026
- The collaboration is key to Nike’s effort to revive its women’s activewear segment
What’s Behind the Delay?
According to Fortune, Nike and Skims are adjusting their timeline after encountering production bottlenecks. Though no new exact date has been set, insiders say the debut is still expected later this year. Nike CEO Hill had initially targeted a spring release before delays forced the shift.
Strategic Significance for Nike
This partnership represents a major move by Nike to regain ground in the competitive women’s activewear market. As The Financial Times reports, news of the collaboration added roughly $6 billion to Nike’s market value, underscoring the potential financial impact of Kardashian’s global influence—she boasts more than 300 million followers across social media.
Watch: Nike and Skims delay sparks buzz
What Comes Next
The two brands are reportedly refining product fit, quality, and inclusivity. The collection seeks to blend Nike’s performance strengths with Skims’ body-conscious designs. According to Reuters, the plan is to launch in select U.S. locations later this year before a broader global push in 2026.
For now, the NikeSkims collaboration remains one of the most anticipated launches in athleisure. If Nike and Kardashian deliver on the hype, it could mark a turning point in Nike’s efforts to dominate women’s fashion-forward fitness wear. Until then, the market—and millions of fans—wait.
