Dylan Mulvaney, a “trans woman,” urged progressively-minded businesses to show genuine support for LBGTQ+ and progressive talent and refrain from abandoning them through trying times.
After the Bud Light debacle, in one of her first significant interviews, Mulvaney stressed the importance of diversity programs within businesses.
The social media celebrity advocated for companies to invest in genuine relationships with their progressive supporters rather than just promoting them.
The interview took place at Tuesday’s 2023 Forbes CMO Summit in Miami. Mulvaney made a sly dig at Bud Light, suggesting the beer brand abandoned “her” after “she” received criticism following the launch of “her” marketing campaign with them in April.
Mulvaney spoke about receiving death threats and other adverse reactions after the Bud Light partnership in an interview with Seth Matlins, managing director of the Forbes CMO Network. Dylan stressed the need for companies to foster connections with progressive activists and diverse workforces.
Dylan instructed the marketing execs and business leaders in attendance on how to increase loyalty by stressing the need to forge a bond between the partner and the company.
Rather than merely hiring diverse or progressive spokesmen for marketing efforts, Mulvaney urged corporations to actively promote diversity on the board of directors and among their consulting staff, as reported by Forbes.
Mulvaney also urged businesses that employ trans persons to stand firm in the face of criticism. Dylan said those who misrepresent showing support for and hiring trans individuals as a political act are racists, and we must not give them the satisfaction of victory.
Mulvaney also offered suggestions for making the Bud Light ad campaign more welcoming to people of many backgrounds. Forbes claims that Dylan pitched the idea of a western-themed bar for a commercial. “She” describes a scene where a transgender woman and a well-known cowboy stroll toward one other, the camera focusing on their flashy footwear. They raise a glass and share a laugh as the camera pulls back. There’s plenty of beer for everyone in town, the publication proclaimed.