To shore up support for the 2024 elections, the Democratic Congressional Campaign Committee (DCCC) has announced a $35 million investment to reach out to Black, Latino, Asian American and Pacific Islander voters.
The Democratic Party, led by President Joe Biden, has suffered a massive popularity loss among these key voting blocs. Democrats are becoming concerned about nonwhite voters, and this program will target critical congressional districts with large nonwhite populations.
In their new “P.O.W.E.R. The People” campaign, Democrats would reportedly use the monies for voter education, paid media, organizing, research and polling, and paid media. They will also provide funds to track and counteract “misinformation and disinformation” spread via demographically targeted social and conventional media.
Reports indicate that DCCC deputy executive director for campaigns Missayr Boker said that the project “honors our commitment to the multiethnic coalition that our fragile democracy relies on” in a news release.
Multiple languages will be used in the DCCC campaign, including English, Hindi, Korean, Mandarin, Spanish, and others.
A 2022 midterm election exit survey by the Associated Press found that among young Black voters, 22% switched to the Republican Party, while among young Hispanic voters, 18% made the same move.
In a possible rematch in 2024, despite winning the group by a margin of two to one in 2020, Biden is now polling five points behind Trump among Hispanic voters, according to a recent USA Today/Suffolk University poll. In addition, compared to 87% in 2020, 63% of Black voters said they would support Biden.
On Sunday, Rep. James Clyburn expressed his “serious worry” over President Joe Biden’s status with Black voters as the general election draws closer.
While appearing on CNN’s “State of the Union,” the Democrat from South Carolina indicated that he had discussed his concerns with the president. These concerns were on the inability of the White House to influence voters positively via its legislative achievements.
